Chris Cage is the man behind Greenbelly Meals, a ready-to-eat meal packed with nutrition which accompanies you to your trip, wherever, whenever. He quit his accounting job to pursue a nomadic adventure, hiking the 2,185 miles Appalachian Trail that gave him the inspiration to create the perfect backpacking meal.
On this episode, Chris shares his adventures from a bicycle tour in New Zealand to a 6-month hike in Appalachian Trail to the creation of Greenbelly Meals. His successful quest for introducing a physical product will definitely inspire you to pursue your ideas. For everyone who wishes to start their own business, listen to this episode and learn some strategies on how to market your products and increase traffic to your business.
Listen to episode 189 on iTunes, or your favorite podcast app on your phone.
Episode 189 Show Notes
Links:
Chris Cage's Food Company - Greenbelly.co
2019 Nomad Summit: NomadSummit.com/tickets
YouTube - Joe Rogan Experience #939 - Chris Cage
Books:
How to Hike the Appalachian Trail
Discussed:
Ep 58 - Dave Asprey and the SECRETS to the Bulletproof Diet and Coffee
Ep 08 - Black Belt Business Jiu-Jitsu with Nicolas Gregoriades
Time Stamps:
01:13 – Chris’s backstory
03:53 – Appalachian Trail: 6-month hike
13:35 – Inspiration behind the Greenbelly Meals
14:18 – Greenbelly meals vs. energy bars
17:49 – How he got started with the recipe?
23:33 – Packaging and Logo Design
27:29 – Greenbelly marketing style
29:53 – Working with a co-packer
32:06 – From the Kickstarter products to selling on its own
40:45 – Different flavors of the meals
42:41 – Prices per meal
45:52 – The order process
51:09 – Increasing traffic in his company
52:28 – How he got into Joe Rogan show?
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